1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners.

Cookies can be either “persistent” cookies or “session” cookies:

– Session cookies are temporary and are deleted when you close your browser

– Persistent cookies remain on your device for a specified period or until you delete them

2. Types of Cookies We Use

Nferent AI uses the following types of cookies:

1. a) Essential/Necessary Cookies:

– Required for the website to function properly

– Enable core functionality like security and accessibility

– Cannot be disabled without affecting site functionality

1. b) Performance/Analytics Cookies:

– Collect information about how you use our website

– Help us understand user behavior and improve our services

– Track page views, bounce rates, and user interactions

– Examples: Google Analytics

1. c) Functional Cookies:

– Remember your preferences and settings

– Enable personalized features

– Store language preferences and login information

1. d) Marketing/Advertising Cookies:

– Track your browsing behavior across websites

– Used to deliver targeted advertisements

– Help measure advertising campaign effectiveness

– May be set by third-party advertising networks

3. Third-Party Cookies

We may allow third-party service providers to place cookies on your device for:

– Analytics and performance monitoring

– Advertising and marketing purposes

– Social media integration

– Customer support and chat services

These third parties have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they use your information.

Common third-party cookie providers include:

– Google Analytics

– Facebook Pixel

– LinkedIn Insight Tag

– Advertising networks and exchanges

4. How We Use Cookie Information

The information collected through cookies is used for:

– Improving website functionality and user experience

– Analyzing website traffic and user behavior

– Personalizing content and recommendations

– Remembering your preferences and login information

– Delivering targeted advertisements

– Measuring marketing campaign effectiveness

– Detecting and preventing fraud

– Complying with legal requirements

– Enhancing security and preventing unauthorized access

5. Cookie Duration

Cookies have different lifespans:

– Session cookies: Deleted when you close your browser

– Short-term cookies: Expire within days or weeks

– Long-term cookies: May persist for months or years

– Persistent cookies: Remain until manually deleted

You can view the expiration date of cookies in your browser settings.

6. Your Cookie Choices

You have control over cookies through several methods:

1. a) Browser Settings:

– Most browsers allow you to refuse cookies or alert you when cookies are being sent

– You can delete cookies from your browser settings

– You can set your browser to block third-party cookies

1. b) Cookie Consent:

– We provide cookie consent options when you first visit our site

– You can change your preferences at any time

– Withdrawing consent may affect website functionality

1. c) Opt-Out Options:

– You can opt out of analytics tracking through browser extensions

– Advertising networks provide opt-out mechanisms

– You can use “Do Not Track” signals (if supported)

Note: Disabling essential cookies may prevent the website from functioning properly.

7. How to Manage Cookies

To manage cookies in popular browsers:

Google Chrome:

– Click Settings > Privacy and security > Cookies and other site data

– Choose your cookie settings and manage exceptions

Mozilla Firefox:

– Click Settings > Privacy & Security > Cookies and Site Data

– Adjust your cookie preferences

Safari:

– Click Safari > Preferences > Privacy

– Manage cookie and website data settings

Microsoft Edge:

– Click Settings > Privacy, search, and services

– Manage cookies and site permissions

For mobile browsers, similar settings are available in your device’s browser settings.

8. Local Storage and Similar Technologies

In addition to cookies, we may use other tracking technologies:

– Local Storage: Stores data on your device similar to cookies

– Web Beacons: Small images used to track page visits

– Pixels: Tracking pixels used for analytics and advertising

– Device Identifiers: Unique identifiers for your device

These technologies serve similar purposes to cookies and can be managed through browser settings.

9. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry standard for recognizing DNT signals. Nferent AI does not currently respond to DNT browser signals, but we provide cookie management options as described in this policy.

If you have concerns about tracking, you can use the cookie management tools described above.

10. Cookie Policy for Specific Regions

Depending on your location, additional cookie regulations may apply:

European Union (GDPR):

– We obtain explicit consent before placing non-essential cookies

– You have the right to withdraw consent at any time

– We provide detailed information about cookie purposes

California (CCPA):

– You have the right to know what cookies are used

– You can request deletion of cookie data

– You can opt out of cookie-based tracking

Other Regions:

– We comply with applicable local cookie laws and regulations

– You can contact us for region-specific information

11. Updates to Cookie Technology

As technology evolves, we may implement new tracking technologies or modify our cookie practices. We will update this policy to reflect any significant changes. We encourage you to review this policy periodically.

Future changes may include:

– Adoption of privacy-preserving technologies

– Transition from third-party to first-party cookies

– Implementation of new analytics solutions

12. Contact Us

If you have questions about our cookie practices or this Cookie Policy, please contact us:

Variety Innovation Venture Private Limited

Nferent AI

Email: cookies@nferent.ai

Address: 619, GF, Udyog Vihar, Phase V, Gurugram, Haryana, 122016, India

Phone: +91 124 4148999

We will respond to your inquiry within 30 days.